CEC

Challenges Tackled
Amidst the global pandemic in 2020, AmerisourceBergen faced two major transitions:
1 Relocating their global headquarters to Conshohocken.
2 Relaunching their corporate identity with a renewed brand mission.
The challenge was to create an engaging, communal space that educated visitors on the company’s human-centered initiatives while aligning with their new brand identity.

Strategic Breakthroughs
• Developed a dynamic showcase space in the headquarters' primary circulation hub to foster discovery, education & excitement about all the brand’s global offerings.
• Designed an interactive storytelling experience that accommodated passive engagement, guided tours, and training.

The Creative Idea
A 100,000 sq. ft. Experience Center, anchored by a multi-user, touch-enabled tabletop, allowing visitors to explore AmerisourceBergen’s (now Cencora’s) impact through an immersive, ‘choose your own adventure’ experience.
Key Deliverables
• Interactive digital stations exploring pharmaceutical distribution, animal health, and global healthcare initiatives.
• Custom-designed, responsive ceiling lighting & wall activations which react to user inputs and content via light & animation.
• Brand storytelling through dynamic visuals, ambient animations, and curated content playlists.

Outcomes & Achievements
The Experience Center became a flagship engagement space, reinforcing AmerisourceBergen’s new identity while fostering deeper client, employee, and community connections.