BackMarket

Challenges Tackled
Back Market is more than just a business—it’s a growing global employer with a bold, unconventional culture. After launching their first-ever Employee Value Proposition (EVP), the next challenge was to create a careers site that reflected their unique personality and made job opportunities engaging and accessible.

Strategic Breakthroughs
To stand out in the competitive hiring market, Back Market needed a visually-driven, interactive careers site that prioritized fun, energy, and culture over traditional corporate messaging. The platform had to simplify the job search process while immersing candidates in the company’s vibrant, boundary-pushing work environment.

The Creative Idea
A highly engaging, immersive web experience packed with quirky headlines, minimal copy, dynamic visuals, and interactive content. The design leveraged:
• Emoji-style illustrations and infographics to make information easy to digest.
• Generous use of video content and imagery to showcase real employees and company culture.
• A seamless, tech-forward job application process that made discovering opportunities effortless.

Key Deliverables
• Creative Concept: Developed a brand-aligned, playful approach to the careers experience.
• Immersive Web Experience: Designed an intuitive, highly visual careers platform.
• Photoshoot: Captured authentic moments of Back Market employees in action.

Outcomes & Achievements
The careers site successfully brought Back Market’s EVP to life, attracting top talent by showcasing the company’s vibrant culture and unique work environment. By focusing on dynamic, user-friendly design, the site made it easier than ever for candidates to connect with Back Market’s mission and apply for roles.