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Bentley

Project //

The Unexpected Reflected

Purpose //

Brand awareness campaign

Team //

Jonny Ford - Creative Director - Copywriter
George Harvey - Creative Director - Art Direction & Design

Challenges Tackled
Despite Bentley’s reputation for luxury, many consumers were unaware of its high-end furniture line. The challenge was to shift perceptions and position Bentley Home as an extension of the brand’s craftsmanship and exclusivity.

Strategic Breakthroughs
Rather than a traditional product showcase, the campaign embraced storytelling and intrigue, drawing in viewers with an unexpected twist.

The Creative Idea
A visually striking film that seamlessly blends Bentley’s automotive heritage with its furniture craftsmanship, surprising audiences and reinforcing the brand’s identity.

Key Deliverables
• High-impact campaign film.
• Strategic digital and social rollouts.

Outcomes & Achievements
The campaign successfully engaged audiences, elevating awareness of Bentley’s furniture collection and strengthening its position in the luxury lifestyle market.

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