Ocado

Challenges Tackled
Ocado Group is often mistaken for just an online retailer, yet its true strength lies in its cutting-edge technology and logistics solutions. The challenge was to enhance brand visibility and shift public perception, ensuring that audiences clearly understood Ocado as a global technology leader in the grocery industry.

Strategic Breakthroughs
By leveraging research and audience insights, the campaign was designed to bring Ocado’s innovations to life through compelling storytelling and real-world applications. The goal was to excite and engage audiences while reinforcing Ocado Group’s role as a technology pioneer, not just an e-commerce brand.

The Creative Idea
A visually rich, multi-channel campaign that showcased real-life examples of Ocado’s technology in action—from automated warehouses to AI-driven logistics. The messaging was crafted to be clear, compelling, and easy to digest, ensuring that Ocado’s technological advancements resonated with both consumers and industry stakeholders.

Key Deliverables
• Creative Concept – Developed a fresh, engaging narrative that positioned Ocado as a leader in technology-driven grocery solutions.
• Corporate Responsive Website – A dynamic, user-friendly platform that highlighted Ocado’s tech innovations and broader impact.
• Social Media Campaign – Engaging content to amplify brand messaging and increase awareness across digital platforms.
• Programmatic Campaign – Targeted digital ads to drive visibility and engagement with key audiences.
• Photoshoot – Captured authentic visuals to reinforce Ocado’s real-world impact and technological excellence.

Outcomes & Achievements
The campaign successfully shifted perception of Ocado from just a retailer to a global tech innovator, enhancing brand visibility and engagement. By leveraging real-life examples and immersive storytelling, Ocado Group’s advanced technology and logistics solutions were brought to life in a way that resonated with both consumers and industry leaders.