Challenges Tackled
The challenge was to translate Atari’s legendary history into a fully immersive 360-degree hospitality experience. The design had to appeal to nostalgia-seekers, gamers, and families while also positioning Atari at the forefront of gaming, eSports, and mixed-reality experiences.
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Strategic Breakthroughs
By integrating brand strategy, architecture, interiors, digital experience, and customer experience design, the project successfully merged the past, present, and future of gaming into a seamless hospitality concept.
The Creative Idea
A hyperconnected, multi-sensory hotel where guests can step inside the Atari universe—blending gaming culture with cutting-edge technology, social experiences, and immersive storytelling.
Key Deliverables
- Gamified hospitality experience from booking to checkout
- Mixed-reality environments & digital interactions
- Social spaces for gaming, eSports, and community engagement
Outcomes & Achievements
Atari Hotels reimagines gaming-inspired hospitality, setting a new standard for interactive entertainment spaces that blend nostalgia with futuristic experiences.
Team
Ryan Kellogg - Experience & Product Design Director
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