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Build for the frontline

Reduce Churn. Increase Compliance.

Juxt improves manager effectiveness and helps to retain valuable employees.

The Brief

Client: Juxt (www.getjuxt.ai/)
Product: Juxt uses psychometrics and AI to rapidly, seamlessly, and scientifically understand how people are wired. The platform improves manager, worker, and customer interactions in the flow of work – leading to improved retention and better business performance.
 
Objective:

Launch ‘Juxt’ to a B2B audience of frontline managers

Connect with Retail, Hospitality and Manufacturing business leaders and managers

Communicate the key platform features & functions

Drive visitors to ‘sign up’ to the pilot
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Key Deliverables:
UX / UI - Website

Content & Design 

Web build

The Opportunity

Frontline managers simply don’t have the time to learn how every employee is wired. And frontline workers don’t have the time to decode what their manager “really means.” Roles are filled quickly and more often than not, frontline employees are expected to hit the ground running on day one. 
 

Employee turnover is one of the biggest problems in Retail, Hospitality and Manufacturing. Left unchecked, it can quickly become a problem that’s “too big to fix.”

Juxt is the platform to help.

Design Style & Visual Direction

The space to own
 

  • The visual direction for Juxt is AI-inspired, reflecting the brand’s innovative and intelligent nature. The goal was to create a futuristic yet human-centered aesthetic that captures technological depth, adaptability, and forward-thinking design while maintaining a sense of warmth and creativity.

 

  • The logo follows the same philosophy, inspired by the visual language of AI, from neural networks to digital connectivity. Its design blends geometric precision with fluid motion, symbolizing the harmony between human creativity and machine intelligence. Subtle gradients and metallic finishes add depth and energy, connecting it seamlessly to the wider visual system.

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  • The brand lives in a dark, abstract 3D environment with metallic and holographic textures, creating a sense of depth, contrast, and motion. A palette of deep blacks and charcoals is brought to life by iridescent accents of blue, purple, and cyan, giving the design a sleek, high-tech feel.

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  • UI elements are minimal yet expressive, using soft glows, gradients, and reflective surfaces to convey intelligence and precision. Together, these elements form a cohesive visual identity that merges art and technology, positioning Juxt as both innovative and visionary.

Client Feedback

"I’m beyond thrilled at the outcome of this project. The team at Druul Creative
take great ideas and make them other worldly - incredibly creative, proactive, collaborative and always deliver on time. I would highly recommend any brand or company looking to step things up to another level with their brand or advertising, to consider Druul Creative. They are one of the absolute best agencies you’ll be able to work with"

 Russ Mikowski - CEO, Juxt / SurePeople

Work Delivered

Brand Identity
Fully Responsive Website
Designed and Built

DRUUL TEAM INVOLVED

Client Lead, Strategy, Creatives, Front-End Dev

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