Atari Hotels

Challenges Tackled
The challenge was to translate Atari’s legendary history into a fully immersive 360-degree hospitality experience. The design had to appeal to nostalgia-seekers, gamers, and families while also positioning Atari at the forefront of gaming, eSports, and mixed-reality experiences.

Strategic Breakthroughs
By integrating brand strategy, architecture, interiors, digital experience, and customer experience design, the project successfully merged the past, present, and future of gaming into a seamless hospitality concept.

The Creative Idea
A hyperconnected, multi-sensory hotel where guests can step inside the Atari universe—blending gaming culture with cutting-edge technology, social experiences, and immersive storytelling.

Key Deliverables
• Gamified hospitality experience from booking to checkout
• Mixed-reality environments & digital interactions
• Social spaces for gaming, eSports, and community engagement

Outcomes & Achievements
Atari Hotels reimagines gaming-inspired hospitality, setting a new standard for interactive entertainment spaces that blend nostalgia with futuristic experiences.